Leverage is the name of the game!

In my BNI Business, my member-clients meet weekly to refer business to each other.

And these meetings are always more exciting with a couple of visitors present.

You can see how all members are so alert, presentations become sharper and Chapter energies go up with guests present.

Consistently making this happen is essential.

BNI is a part of our daily work: so, spend, say 15-minutes each week (in 3 blocks of 5-minutes each week) to ring 3 contacts to invite.

Imagine if all 22 or however many members are doing the same each week.

It’s a number’s game: (in the case of a 22 members Chapter)

22 members make 3 invitation calls each week.

This means, 66 people are invited each week. Say for discussion sake, hit rate is 10 percent, which is the most basic point to start.

Now, tell me why we can’t have 6 visitors each week? It’s a group effort, right or right?

BNI has never grown so dynamically as what I see today. New members are coming in by the droves! New Member Orientation (MSP) classes are full to the brim! The last one I conducted had 49 new members. The previous one in May had 72 new members! We expect another full class on July 18.

Our Saturday workshops are always over-sold! Full capacity and beyond. There’s not even enough standing room. Just ask regular program participants, like Mr. Whang, Michard (Ampang), Julia, Susan (Alliance).

Many of your friends, contacts, business suppliers, customers, are being invited to BNI. The question is, do you want them to come to your Chapter to give you referrals, or will you be content to see them going to other chapters?

The economies are right, at this moment. Your contacts are looking for business growth as the economic recovery takes place.

Invite them to your Chapter. Go on, pick up that phone. The worst thing is that they will decline. Even then, say: ‘Alright, thanks. However, can I ring you in say, 3-months’ time, perhaps the situation will be more timely for you?’

Leave all doors open.

Set a goal:

I make no less than 20 prospecting phone calls a day to various prospects for all my businesses.

In my case, as I plan to start new Chapters CORE Groups, I even go on cold-calling, walking into business premise asking to meet the boss. I have never been slapped, and don’t think I ever will. The worse case is, they will decline. NEXT! NEXT! NEXT!

In your case, leverage on your prospecting via your Chapter: Why call a prospect one sale (egg) when you can invite them to a Chapter meeting where they can join, and then they can refer not only themselves, but their contacts as well to you (Golden Goose).

Use BNI to leverage on your prospecting ability for your own business success.

Leverage is the name of the game!