Well, the subject is just a metaphor, so don't jump: i am not pregnant neither have I made anyone pregnant, literally speaking, or ridiculing anyone who is expecting.
But this article is for the members of the Referral Generation team I am leading as to how to further grow their business by adding quality memberships in their respective groups.
Somehow the word pregnant has some relevance and let me explain how:
One of the ways to grow a group of people in a team is to conduct Visitor Days. And visitor days are all about harvesting from momentum that has been building up.
Say a group has added 10 new members in the past 2-calendar months via regular recruitment, then the group has momentum, and the group is ready for a Visitor Day.
It's a number game as follows:
Say the 10 new members each send out 40 invitation letters to their contacts as recommended.
Then, as many as 400 invitations will be out in the market place.
From this 400 invitations, a 15 percent return rate will yield to 60 visitors possibly attending a Visitors Day event.
From this 60 visitors, we can expect to receive 50 applications for membership where we can shortlist 30 applications for serious consideration. And then, up to 10 new applicants will be admitted into the group.
This will take as long as 10-weeks of work to materialise.
Numbers game.
What has pregnancy got to do with it?
Well, if your group has, say, 2 - 4 new members, then admit some more new members before attempting a Visitor Day. In this category, it is considered 1st trimester of pregnancy, and there is risk of miscarriage.
If your group has say, 4 to 7 new members, then still, admit some more to make it at least 10 -12 new members as there is momentum when issuing invitations for a Visitor Day. This is considered 2nd trimester, and we need to be careful not to deliver the baby premature.
If your group has 10 - 12 or even 13 new members, then you have carried the pregnancy to full term and now can deliver a healthy baby! Now the numbers explained above will carry.
So, remember, get fully pregnant and you'll achieve success!
Note: this article in no way takes undermines a pregnancy or intends to offend anyone. It is used purely as a metaphor.
Thursday, October 8, 2009
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